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Salesforce Advanced-Cross-Channel Certification Exam is comprised of 60 multiple-choice questions, which must be answered within 90 minutes. Advanced-Cross-Channel exam covers a variety of topics, including cross-channel marketing strategy, customer data management, audience segmentation, content creation and optimization, email marketing, social media marketing, mobile marketing, and reporting and analytics. Successful candidates will be able to demonstrate their ability to apply these concepts to real-world scenarios and create effective cross-channel marketing campaigns that drive results.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q25-Q30):

NEW QUESTION # 25
What is true about Einstein engagement frequency (EEF). Select 3

A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
B. It uses last ISO days engagement data
C. EEF uses only commercial send data not transactional
D. The model uses data available only in your account

Answer: A,C,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION # 26
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Understand, decide act
B. Listen, Understand , Act

Answer: B

NEW QUESTION # 27
What three reasons explain why an SMS message may fail to reach a mobile device?

A. The mobile device has a low battery.
B. The number used to send the SMS was a landline
C. The user is currently on a call.
D. The user is out of range of cellular networks
E. The mobile device is powered off

Answer: B,D,E

NEW QUESTION # 28
What Einstein functionality makes predictions for email only?

A. Einstein Copy Insights
B. Einstein Engagement Frequency
C. Einstein Scoring
D. Send Time Optimization

Answer: B

NEW QUESTION # 29
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
B. EEFuses only commercial send data.Transactional sends are not considered in modeling.
C. EEF analyzes 360 days of historical data to determine the right frequency of communication.
D. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
E. Salesforce trains eachcustomer's model using only thatcustomer's data.

Answer: C,D,E

NEW QUESTION # 30
......

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Advanced-Cross-Channel Actual Questions | Advanced-Cross-Channel Reliable Guide Files

Up-To-Date And Verified Salesforce Advanced-Cross-Channel Exam Questions For Preparation

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q25-Q30):

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